EXCLUSIVE: Apple postpones iPhone event


In an unprecedented move, Apple announced today that the highly-anticipated event on September 12—believed to be the unveiling of the company’s next-generation smartphone—had been put on hold for nearly a month.

The Cupertino-based tech giant sent out emails to members of the press earlier today informing them that the event had been moved to Tuesday, October 9th. The email, in classic Apple form, hints once again at the introduction of a “longer” version of the iPhone, and sets the new date for the event.

We reached out to Apple for comment, but received no reply. Luckily, a source inside Apple has forwarded us a copy of a memo sent to all corporate employees by Tim Cook regarding the changes.


Today Apple announced that we are moving our September event to October. There are several reasons for this, which I would like to explain to you. I know many of you are currently rushing to prepare for the event, and I would like you to know why we have decided to reschedule.

Several days ago, I received a message from an old colleague at a previous job. He informed me that he would be leaving the country soon and was planning a party at his house on September 12th. I have not seen this colleague in several years, and could not pass up the opportunity to do so one last time. Unfortunately, this meant shuffling around our current schedule, but that’s really not a big deal.

However, this was not the only reason that I made the decision to postpone the September event. Recently it was brought to my attention that we don’t actually have a product to announce on the 12th. This is a minor oversight, and I’m sure we can whip something together by October. I’ve moved a large portion of our research and development resources to what we are tentatively calling the “iPhone 4SX” project. Essentially this is an iPhone 4S with an A5X chip inside. Please adjust your marketing materials and presentation slides accordingly.

Finally, I just don’t feel like having an event in September. I hate this time of year. I really don’t want to go anywhere right now. I want to sit at home, on the couch, watching reruns of Family Feud and eating rice pudding. That’s all I want. To that end, I hereby declare the rest of September my month off. When I get back, I expect to see progress.

Good luck to all of you in your preparations for our October event. I look forward to seeing what you can put together in a month.